This advertising of Volkswagen could be a good example for the semiotic cross. As we can see, the Signifier is the term "Navigation and entertainment in one." The Signified object is the world famous pose of Michael Jackson. M.J himself is a famous entertainer and his pointing finger when he do the "moonwalk dance" is also can be see as the action of showing direction. Together they become the Sign of "Navigation and entertainment." Then by combining all the elements Signifier, Signified, Sign, the meaning is created by viewers. Volkswagen now offer a new system that include both gps and cd/movie player (which could interesting to customer since they don't have to spend extra money for a portable dvd player or a navigation device).
